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1

The Effects of Ingredient Branding Strategies on Host Brand Extendibility

Desai, Kalpesh Kaushik, Keller, Kevin Lane

Journal:

Journal of Marketing

Year:

2002

Language:

english

File:

PDF, 183 KB

english, 2002

2

Relationship between product groups' price perceptions, shopper's basket size, and grocery store's overall store price image

Kalpesh Kaushik Desai, Debabrata Talukdar

Journal:

Psychology and Marketing

Year:

2003

Language:

english

File:

PDF, 246 KB

english, 2003

3

An Empirical Investigation of Signaling in the Motion Picture Industry

Basuroy, Suman, Desai, Kalpesh Kaushik, Talukdar, Debabrata

Journal:

Journal of Marketing Research

Year:

2006

Language:

english

File:

PDF, 81 KB

english, 2006

4

The Effects of Ingredient Branding Strategies on Host Brand Extendibility

Kalpesh Kaushik Desai and Kevin Lane Keller

Journal:

Journal of Marketing

Year:

2002

Language:

english

File:

PDF, 4.22 MB

english, 2002

5

Consumer's value for informational role of agent in service industry

Trivedi, Minakshi, Morgan, Michael S., Kaushik Desai, Kalpesh

Journal:

Journal of Services Marketing

Year:

2008

Language:

english

File:

PDF, 191 KB

english, 2008

6

Shopper marketing moderators of the brand equity – behavioral loyalty relationship

Hariharan, Vijay Ganesh, Desai, Kalpesh Kaushik, Talukdar, Debabrata, Inman, J. Jeffrey

Journal:

Journal of Business Research

Year:

2018

Language:

english

File:

PDF, 603 KB

english, 2018

7

The role of exploratory buying behavior tendencies in choices made for others

Tilottama G. Chowdhury, S. Ratneshwar, Kalpesh Kaushik Desai

Journal:

Journal of Consumer Psychology

Year:

2009

Language:

english

File:

PDF, 322 KB

english, 2009

8

Accentuate the positive: how identity affects customer satisfaction

Ghosh Chowdhury, Tilottama, Kaushik Desai, Kalpesh, Bolton, Lisa

Journal:

Journal of Consumer Marketing

Year:

2014

Language:

english

File:

PDF, 277 KB

english, 2014

9

Interactive influence of genre familiarity, star power, and critics' reviews in the cultural goods industry: The case of motion pictures

Kalpesh Kaushik Desai, Suman Basuroy

Journal:

Psychology and Marketing

Year:

2005

Language:

english

File:

PDF, 107 KB

english, 2005

10

How Credit Card Payments Increase Unhealthy Food Purchases: Visceral Regulation of Vices

Manoj Thomas, Kalpesh Kaushik Desai, and Satheeshkumar Seenivasan

Journal:

Journal of Consumer Research

Year:

2011

Language:

english

File:

PDF, 322 KB

english, 2011

11

An Empirical Investigation of Signaling in the Motion Picture Industry

Suman Basuroy, Kalpesh Kaushik Desai and Debabrata Talukdar

Journal:

Journal of Marketing Research

Year:

2006

Language:

english

File:

PDF, 1.58 MB

english, 2006

12

Do consumer perceptions matter in measuring choice variety and variety seeking?

Desai, Kalpesh Kaushik, Trivedi, Minakshi

Journal:

Journal of Business Research

Year:

2014

Language:

english

File:

PDF, 259 KB

english, 2014

13

Self-construal and feature centrality

Mao, Huifang, Li, Xingbo, Desai, Kalpesh Kaushik, Jain, Shailendra Pratap

Journal:

Marketing Letters

Year:

2016

Language:

english

File:

PDF, 300 KB

english, 2016

14

Strategic Role of Affect-Based Attitudes in the Acquisition, Development, and Retention of Customers

Kalpesh Kaushik Desai, Vijay Mahajan

Journal:

Journal of Business Research

Year:

1998

Language:

english

File:

PDF, 367 KB

english, 1998

15

Hydrogen sulfide and the metabolic syndrome

Desai, Kaushik M, Chang, Tuanjie, Untereiner, Ashley, Wu, Lingyun

Journal:

Expert Review of Clinical Pharmacology

Year:

2011

Language:

english

File:

PDF, 692 KB

english, 2011

16

Descriptive Characteristics of Memory‐Based Consideration Sets: Influence of Usage Occasion Frequency and Usage Location Familiarity

Desai, Kalpesh Kaushik, Hoyer, Wayne D.

Journal:

Journal of Consumer Research

Year:

2000

Language:

english

File:

PDF, 142 KB

english, 2000

17

An Empirical Investigation of Composite Product Choice

Desai, Kalpesh Kaushik, Gauri, Dinesh Kumar, Ma, Yu

Journal:

Journal of Retailing

Year:

2014

Language:

english

File:

PDF, 1.11 MB

english, 2014

18

Consumer perceptions of product variants positioned on atypical attributes

Kalpesh Kaushik Desai, S. Ratneshwar

Journal:

Journal of the Academy of Marketing Science

Year:

2003

Language:

english

File:

PDF, 1.48 MB

english, 2003

19

Oxidative stress and aging: Is methylglyoxal the hidden enemy?This review is one of a selection of papers published in a Special Issue on Oxidative Stress in Health and Disease.

Desai, Kaushik M., Chang, Tuanjie, Wang, Hui, Banigesh, Ali, Dhar, Arti, Liu, Jianghai, Untereiner, Ashley, Wu, Lingyun

Journal:

Canadian Journal of Physiology and Pharmacology

Year:

2010

Language:

english

File:

PDF, 169 KB

english, 2010

20

Adverse influence of brand commitment on consideration of and preference for competing brands

Kalpesh Kaushik Desai, Sekar Raju

Journal:

Psychology and Marketing

Year:

2007

Language:

english

File:

PDF, 289 KB

english, 2007

21

Chemoselective precipitation of lactose from a lactose/sucrose mixture: proof of concept for a new separation methodology

Kaushik, Vivek, Cook, Nicole, Liang, Ayie Y., Desai, Umesh R., Sidorov, Vladimir

Journal:

Supramolecular Chemistry

Year:

2010

Language:

english

File:

PDF, 315 KB

english, 2010

22

The effects of oral arginine on its metabolic pathways in Sprague Dawley rats

Martin, Sarah, Desai, Kaushik

Journal:

British Journal Of Nutrition

Year:

2019

Language:

english

File:

PDF, 729 KB

english, 2019

23

Hyperthermal organic thin film growth on surfaces terminated with self-assembled monolayers. I. The dynamics of trapping

Desai, T. V., Hong, S., Woll, A. R., Hughes, K. J., Kaushik, A. P., Clancy, P., Engstrom, J. R.

Journal:

The Journal of Chemical Physics

Year:

2011

Language:

english

File:

PDF, 897 KB

english, 2011

24

Elevated Blood Pressures in Mice Lacking Endothelial Nitric Oxide Synthase

Edward G. Shesely, Nobuyo Maeda, H.-S. Kim, Kaushik M. Desai, John H. Krege, Victor E. Laubach, Paula A. Sherman, William C. Sessa and Oliver Smithies

Journal:

Proceedings of the National Academy of Sciences

Year:

1996

Language:

english

File:

PDF, 1.66 MB

english, 1996

25

Seesaw fermion masses in an SO(10) grand unified theory

Bhattacharya, Kaushik, Sarkar, Utpal, Das, C. R., Rajasekaran, G., Desai, Bipin R.

Journal:

Physical Review D

Year:

2006

Language:

english

File:

PDF, 447 KB

english, 2006

26

[ACM Press the 8th Annual ACM India Conference - Ghaziabad, India (2015.10.29-2015.10.31)] Proceedings of the 8th Annual ACM India Conference on - Compute '15 - An Empirical evaluation of CostBoost Extensions for Cost-Sensitive Classification

Desai, Ankit, Jadav, Kaushik, Chaudhary, Sanjay

Year:

2015

Language:

english

File:

PDF, 494 KB

english, 2015

27

Pro-oxidant challenge in vivo provokes the onset of NIDDM in the insulin resistant obese Zucker rat

David W Laight, Kaushik M Desai, Nitin K Gopaul, Erik E Änggård, Martin J Carrier

Journal:

British Journal of Pharmacology

Year:

1999

Language:

english

File:

PDF, 116 KB

english, 1999

28

5-HT3 receptors do not mediate vagally-induced relaxation or contraction of the isolated stomach of the guinea-pig

Kaushik M. Desai, Timothy D. Warner, John R. Vane

Journal:

British Journal of Pharmacology

Year:

1994

Language:

english

File:

PDF, 925 KB

english, 1994

29

Nitric oxide synthase inhibition exaggerates the hypotensive response to ghrelin: role of calcium-activated potassium channels

Shinde, Urmila A, Desai, Kaushik M, Yu, Changhua, Gopalakrishnan, Venkat

Journal:

Journal of Hypertension

Year:

2005

Language:

english

File:

PDF, 161 KB

english, 2005

30

L-Serine lowers while glycine increases blood pressure in chronic L-NAME-treated and spontaneously hypertensive rats

Mishra, Ramesh C, Tripathy, Saswati, Quest, Dale, Desai, Kaushik M, Akhtar, Jawed, Dattani, Indravadan D, Gopalakrishnan, Venkat

Journal:

Journal of Hypertension

Year:

2008

Language:

english

File:

PDF, 786 KB

english, 2008

31

Methylglyoxal, protein binding and biological samples: Are we getting the true measure?

Arti Dhar, Kaushik Desai, Jianghai Liu, Lingyun Wu

Journal:

Journal of Chromatography B

Year:

2009

Language:

english

File:

PDF, 1.16 MB

english, 2009

32

Endothelial dysfunction accompanies a pro-oxidant, pro-diabetic challenge in the insulin resistant, obese Zucker rat in vivo

David W Laight, Kaushik M Desai, Erik E Änggård, Martin J Carrier

Journal:

European Journal of Pharmacology

Year:

2000

Language:

english

File:

PDF, 519 KB

english, 2000

33

Nitroxergic Nerves Mediate Vagally Induced Relaxation in the Isolated Stomach of the Guinea Pig

Kaushik M. Desai, Artur Zembowicz, William C. Sessa and John R. Vane

Journal:

Proceedings of the National Academy of Sciences

Year:

1991

Language:

english

File:

PDF, 968 KB

english, 1991

34

Alagebrium attenuates methylglyoxal induced oxidative stress and AGE formation in H9C2 cardiac myocytes

Dhar, Arti, Dhar, Indu, Bhat, Audesh, Desai, Kaushik M.

Journal:

Year:

2016

Language:

english

File:

PDF, 993 KB

english, 2016

35

Protein kinase R and the metabolic syndrome

Bahal, Rishabh, Lakhani, Prit, Bhat, Audesh, Kondiparthi, Lavanya, Dhar, Indu, Desai, Kaushik, Dhar, Arti

Journal:

Journal of Cellular Biotechnology

Year:

2015

Language:

english

File:

PDF, 366 KB

english, 2015

36

Vascular methylglyoxal metabolism and the development of hypertension

Wang, Xiaoxia, Desai, Kaushik, Chang, Tuanjie, Wu, Lingyun

Journal:

Journal of Hypertension

Year:

2005

Language:

english

File:

PDF, 3.53 MB

english, 2005

37

FREE RADICAL GENERATION BY METHYLGLYOXAL IN TISSUES

Desai, Kaushik M., Wu, Lingyun

Journal:

Drug Metabolism and Drug Interactions

Year:

2008

Language:

english

File:

PDF, 2.17 MB

english, 2008

38

EDHF-mediated rapid restoration of hypotensive response to acetylcholine after chronic, but not acute, nitric oxide synthase inhibition in rats

Kaushik M. Desai, Venkat Gopalakrishnan, Linda M. Hiebert, J. Robert McNeill, Thomas W. Wilson

Journal:

European Journal of Pharmacology

Year:

2006

Language:

english

File:

PDF, 346 KB

english, 2006

39

Clofibrate Acutely Reverses Saline-Induced Endothelial Dysfunction: Role of Calcium-Activated Potassium Channels

Sowndramalingam Sankaralingam, Kaushik M. Desai, Thomas W. Wilson

Journal:

American Journal of Hypertension

Year:

2006

Language:

english

File:

PDF, 217 KB

english, 2006

40

Pharmacological evaluation of novel alagebrium analogs as methylglyoxal scavengers in vitro in cardiac myocytes and in vivo in SD rats

Dhar, Arti, Udumula, Mary Priyanka, Medapi, Brahmam, Bhat, Audesh, Dhar, Indu, Malapati, Prasanthi, Babu, Mangali Suresh, Kalra, Jaspreet, Sriram, Dharamrajan, Desai, Kaushik M.

Journal:

International Journal of Cardiology

Year:

2016

Language:

english

File:

PDF, 1.28 MB

english, 2016

41

The Small Molecule Indirubin-3'-Oxime Inhibits Protein Kinase R: Antiapoptotic and Antioxidant Effect in Rat Cardiac Myocytes

Udumula, Mary Priyanka, Medapi, Brahmam, Dhar, Indu, Bhat, Audesh, Desai, Kaushik, Sriram, Dharmarajan, Dhar, Arti

Journal:

Year:

2015

Language:

english

File:

PDF, 146 KB

english, 2015

42

Increased Methylglyoxal Formation with Upregulation of Renin Angiotensin System in Fructose Fed Sprague Dawley Rats

Dhar, Indu, Dhar, Arti, Wu, Lingyun, Desai, Kaushik M., Ashton, Nick

Journal:

Year:

2013

Language:

english

File:

PDF, 672 KB

english, 2013

43

Scaffold-Free Spheroids Derived from Stem Cells for Tissue-Engineering Applications

Desai, Kaushik U., Salve, Pradnya M., Sapkal, Neha B., Dave, Jay R., Tomar, Geetanjali B.

Journal:

Critical Reviews in Biomedical Engineering

Year:

2018

File:

PDF, 3.18 MB

2018

44

Inability to Upregulate Cytochrome P450 4A and 2C Causes Salt Sensitivity in Young Sprague-Dawley Rats

Sowndramalingam Sankaralingam, Kaushik M. Desai, Hartmut Glaeser, Richard B. Kim, Thomas W. Wilson

Journal:

American Journal of Hypertension

Year:

2006

Language:

english

File:

PDF, 339 KB

english, 2006

45

Aldolase B Knockdown Prevents High Glucose-Induced Methylglyoxal Overproduction and Cellular Dysfunction in Endothelial Cells

Liu, Jianghai, Mak, Timothy Chun-Ping, Banigesh, Ali, Desai, Kaushik, Wang, Rui, Wu, Lingyun, Yang, Burton B.

Journal:

Year:

2012

Language:

english

File:

PDF, 981 KB

english, 2012

46

Attenuation of Hypertension Development by Aminoguanidine in Spontaneously Hypertensive Rats: Role of Methylglyoxal

Xiaoxia Wang, Tuanjie Chang, Bo Jiang, Kaushik Desai, Lingyun Wu

Journal:

American Journal of Hypertension

Year:

2007

Language:

english

File:

PDF, 2.26 MB

english, 2007

47

Methylglyoxal production in vascular smooth muscle cells from different metabolic precursors

Arti Dhar, Kaushik Desai, Michael Kazachmov, Peter Yu, Lingyun Wu

Journal:

Year:

2008

Language:

english

File:

PDF, 903 KB

english, 2008

48

[IEEE 2019 IEEE International Conference on Smart Computing (SMARTCOMP) - Washington, DC, USA (2019.6.12-2019.6.15)] 2019 IEEE International Conference on Smart Computing (SMARTCOMP) - Neural Networks at the Edge

Roy, Deboleena, Srinivasan, Gopalakrishnan, Panda, Priyadarshini, Tomsett, Richard, Desai, Nirmit, Ganti, Raghu, Roy, Kaushik

Year:

2019

Language:

english

File:

PDF, 264 KB

english, 2019

49

Alagebrium attenuates acute methylglyoxal-induced glucose intolerance in Sprague-Dawley rats

Arti Dhar, Kaushik M Desai, Lingyun Wu

Journal:

British Journal of Pharmacology

Year:

2010

Language:

english

File:

PDF, 456 KB

english, 2010

50

Polyimides Based on Poly(2-Furanmethanol-Formaldehyde), Part 1

Patel, Kaushik S., Desai, Kishor R., Patel, Hasmukh S.

Journal:

International Journal of Polymeric Materials

Year:

1996

Language:

english

File:

PDF, 285 KB

english, 1996

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